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... > social science subjects > communication and media studies > communication studies > communication theory > group and organizational concepts > media richness theory
... > social science subjects > communication and media studies > communication studies > communication theory > information, media, and communication technology > media richness theory

Preferred term

media richness theory  

Definition

  • Perhaps the most influential media theory, at least for the new media (i.e., information and communication technologies), is media richness theory (MRT) proposed by Richard Daft and Robert Lengel in their seminal 1986 article. MRT initially did not consider the new media, but they have been retroactively fit into the theory's framework. [Source: Encyclopedia of Communication Theory; Media Richness Theory]

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https://concepts.sagepub.com/social-science/concept/media_richness_theory

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