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... > social science subjects > communication and media studies > communication studies > science and technology communication > practices, strategies, and tools > metaphors in science communication

Preferred term

metaphors in science communication  

Definition

  • Metaphors have played a foundational role in the communication of science; in fact, they have indispensable functions in the theorizing and practice of science. They can be defined, depending on the perspectives of various theorists, as depicting, interpreting, or experiencing one entity, concept, or phenomenon (source X) in terms of another (target Y) via the mapping of relationships between the source (domain X) and target (domain Y). [Source: Encyclopedia of Science and Technology Communication; Metaphors in Science Communication]

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https://concepts.sagepub.com/social-science/concept/metaphors_in_science_communication

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