Skip to main content

Search from vocabulary

Content language

Concept information

Preferred term

metrics  

Definition

  • Web metrics—methods of tracing who uses a Web site and how the site is used—have evolved considerably over the short life of the World Wide Web. Although the ways of collecting information have changed little, analysis and integration of this data is now far more intensive than it was in the early days, driven largely by the needs of commerce. [Source: Encyclopedia of New Media; Metrics]

Belongs to group

URI

https://concepts.sagepub.com/social-science/concept/metrics

Download this concept: