Concept information
Preferred term
mood management theory
Definition
- Mood management theory focuses on the ways in which individuals select media as a means of affecting or “managing” their moods. This theory generally predicts that individuals' media selections reflect, at least in part, motivations to intensify or prolong positive moods and to alleviate or diminish negative moods. [Source: Encyclopedia of Children, Adolescents, and the Media; Mood Management Theory]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/mood_management_theory
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