Concept information
Preferred term
narrowcasting
Definition
- Narrowcasting refers to a customized version of broadcasting that targets information to a specific, narrowly defined group of recipients—or, at the extreme, to a specific individual—at a particular time and place. Since Internet-based media offer the ability to customize information delivery on an unprecedented scale, these media potentially facilitate the extension of narrowcasting to an increasing variety of informational services and products. [Source: Encyclopedia of New Media; Narrowcasting]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/narrowcasting
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