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... > social science subjects > communication and media studies > communication studies > political communications > political communication theory > need for orientation
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > political communication theory > need for orientation
... > social science subjects > library and information science > information science > publishing > journalism > political communications > political communication theory > need for orientation
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... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > political communication theory > need for orientation
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > political communication theory > need for orientation
... > social science subjects > politics and international relations > political science > political communications > political communication theory > need for orientation

Preferred term

need for orientation  

Definition

  • The concept of a “need for orientation” (a combination of relevance and uncertainty) was first created and described by Maxwell McCombs and David Weaver in an April 1973 paper titled “Voters' Need for Orientation and Use of Mass Communication,” presented at the annual conference of the International Communication Association in Montreal, Canada. In this paper, they reasoned that every individual feels some need to be familiar with his or her surroundings, to fill in enough detail to orient himself or herself. [Source: Encyclopedia of Political Communication; Orientation, Need For]

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https://concepts.sagepub.com/social-science/concept/need_for_orientation

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