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... > social science subjects > psychology > social psychology > interpersonal relationships > human relationships > cognitive processes in relationships > norm of reciprocity
... > social science subjects > sociology > social interaction > human relationships > cognitive processes in relationships > norm of reciprocity
... > social science subjects > sociology > social theory > micro-interactionist theory > social interaction > human relationships > cognitive processes in relationships > norm of reciprocity
... > social science subjects > psychology > social psychology > interpersonal relationships > human relationships > emotion processes in relationships > norm of reciprocity
... > social science subjects > sociology > social interaction > human relationships > emotion processes in relationships > norm of reciprocity
... > social science subjects > sociology > social theory > micro-interactionist theory > social interaction > human relationships > emotion processes in relationships > norm of reciprocity
... > social science subjects > psychology > social psychology > interpersonal relationships > human relationships > social context of relationships > norm of reciprocity
... > social science subjects > sociology > social interaction > human relationships > social context of relationships > norm of reciprocity
... > social science subjects > sociology > social theory > micro-interactionist theory > social interaction > human relationships > social context of relationships > norm of reciprocity

Preferred term

norm of reciprocity  

Definition

  • Alvin Gouldner postulated that the norm of reciprocity (i.e., the implicit or explicit expectation that individuals will behave prosocially and refrain from behaving antisocially toward others who have behaved prosocially toward them) is universal across human societies. Gouldner reasoned that the norm of reciprocity is buttressed by societal moral codes and, in turn, helps buttress societal structures. [Source: Encyclopedia of Human Relationships; Reciprocity, Norm of]

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https://concepts.sagepub.com/social-science/concept/norm_of_reciprocity

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