Concept information
Preferred term
personalization
Definition
- Personalization is a key term in understanding contemporary transformations in the economy, technology, media, politics, and culture. In its narrow sense, it means the drive of firms to market products, cultural goods, and information differentiated according to individuals' preferences. [Source: Encyclopedia of Social Media and Politics; Personalization]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/personalization
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