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... > social science subjects > communication and media studies > communication studies > communication theory > interpersonal concepts > problematic integration theory
... > social science subjects > communication and media studies > communication studies > communication theory > psycho-cognitive orientations > problematic integration theory

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problematic integration theory  

Definition

  • Problematic integration (PI) theory grew out of dissatisfaction with expectancy-value theories of persuasion and action and uses and gratifications models of audience motivation. These and related theories posit that meaning and action are founded on judgments of probability (e.g., that an act would have one or another consequence) and value (e.g., value of the consequence for the actor). [Source: Encyclopedia of Health Communication; Problematic Integration Theory]

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https://concepts.sagepub.com/social-science/concept/problematic_integration_theory

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