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... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > information dissemination > publicity
... > social science subjects > counseling and psychotherapy > counseling programs > substance abuse treatment > prevention theories, research, techniques, strategies, and effectiveness > information dissemination > publicity
... > social science subjects > communication and media studies > communication studies > types of communication > mass communication > publicity

Preferred term

publicity  

Definition

  • Publicity is the collective efforts of an organization's communicators to attract attention for an organizational initiative, product, or service. Consideration of publicity, its historical practice, and continuing use as a promotional vehicle may be changing because of advancements in communication technology and public use of digital and social media tools. [Source: Encyclopedia of Sports Management and Marketing; Publicity]

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https://concepts.sagepub.com/social-science/concept/publicity

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