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... > social science subjects > business and management > organization studies > organization studies encyc > research practice and methodology > qualitative interview

Preferred term

qualitative interview  

Definition

  • The qualitative interview can be seen as a conversation with a purpose, where the interviewer's aim is to obtain knowledge about the respondent's world. It is probably the most popular method of data collection in organization studies, either as the main method or as part of a broader research design (such as an ethnographic study). [Source: International Encyclopedia of Organization Studies; Qualitative Interview]

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https://concepts.sagepub.com/social-science/concept/qualitative_interview

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