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qualitative methodologies  

Definition

  • Qualitative research may be broadly said to be research in which data in the form of words are collected and examined thematically. In other words, what is of interest to the researcher is an exploration, in a natural setting, of the meanings people bring to the qualities, nature, or essence of a phenomenon. [Source: Encyclopedia of Counseling; Qualitative Methodologies]

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https://concepts.sagepub.com/social-science/concept/qualitative_methodologies

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