Concept information
Preferred term
reputation management
Definition
- Reputation management is a term that has recently gained broad recognition, referring to methodical efforts by business managers to influence perceptions about their businesses. However, the notion that reputation can and should be managed has been around since ancient times. [Source: Encyclopedia of Business Ethics and Society; Reputation Management]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/reputation_management
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