Concept information
Preferred term
sales forecasting
Definition
- Sales forecasting is defined as a projection into the future of expected demand, given a stated set of environmental conditions. This is distinguished from the sales plan, which we here define as a set of specified managerial actions to be undertaken to meet or exceed the sales forecast. [Source: Encyclopedia of Health Care Management; Sales Forecasting]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/sales_forecasting
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