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Preferred term

selective distribution  

Definition

  • Selective distribution is one of three levels of distribution intensity that companies may choose from as they develop their marketing channels; intensive and exclusive are the others. Each manufacturer must determine the extent of market coverage it considers adequate for providing consumers access to its products. [Source: Encyclopedia of Health Care Management; Selective Distribution]

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URI

https://concepts.sagepub.com/social-science/concept/selective_distribution

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