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self-deception  

Definition

  • Self-deception is the act of leading oneself to believe something is false, and this can occur with varying degrees of self-awareness about the process. The other face of self-deception is denying or ignoring the relevance or importance of evidence and argument that is contrary to our preferred vision of ourselves and our world. [Source: Encyclopedia of Business Ethics and Society; Self-Deception]

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https://concepts.sagepub.com/social-science/concept/self-deception

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