Concept information
Preferred term
self-promotion
Definition
- Definition Self-promotion refers to the practice of purposefully trying to present oneself as highly competent to other people. When people self-promote, their primary motivation is to be perceived by others as capable, intelligent, or talented (even at the expense of being liked). [Source: Encyclopedia of Social Psychology; Self-Promotion]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/self-promotion
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