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semantic differential  

Definition

  • Semantic differential is a term used to refer to a method of measuring different dimensions of meaning underlying responses toward an object. This procedure involves presenting individuals with opposing adjective pairs (e.g., good-bad, strong-weak, fast-slow) and asking them to identify where on the scale they feel the object fits in relation to the two adjectives. [Source: Encyclopedia of Measurement and Statistics; Semantic Differential]

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URI

https://concepts.sagepub.com/social-science/concept/semantic_differential

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