Concept information
Preferred term
social responsibility
Definition
- for a marketer or advertiser, the obligation to operate and act in the public interest as determined by what society believes is right, and generally improve the well-being of people. [Source: Dictionary of Marketing Communications; Social Responsibility]
Broader concept
Narrower concepts
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/social_responsibility
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