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Preferred term

strategic assumptions  

Definition

  • In strategic planning, managers analyze the company's external and internal environments, as well as its goals, and then select appropriate strategies. However, selections of appropriate strategies stem from assumptions, or unquestioned beliefs, that the managers make about their environments, rates of change, and relevant stakeholders. [Source: Encyclopedia of Health Care Management; Strategic Assumptions]

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https://concepts.sagepub.com/social-science/concept/strategic_assumptions

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