Concept information
Preferred term
substitute product
Definition
- A substitute product is a product for which another product can provide a similar level, or an acceptable level, of satisfaction to the customer on the particular purchase or usage occasion. Coca-Cola and Pepsi-Cola are obvious examples of substitute products for each other. [Source: Encyclopedia of Health Care Management; Substitute Product]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/substitute_product
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