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Preferred term

tailored communications  

Definition

  • As used most often in current intervention research, tailoring denotes the strategy of providing materials, messages, and/or activities that are matched to characteristics of each individual participant (Kreuter, Farrell, Olevitch, & Brennan, 2000; Kreuter, Strecher, & Glassman, 1999; Rimer & Glassman, 1998). In effect, each individual receives a different version of intervention content. [Source: Encyclopedia of Health and Behavior; Tailored Communications]

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https://concepts.sagepub.com/social-science/concept/tailored_communications

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