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... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurial marketing > target markets

Preferred term

target markets  

Definition

  • Understanding potential clients, where they come from, and what characteristics they share helps companies both to develop services that will meet their clients' needs and to communicate with them effectively. Although each potential client is distinct, it is infeasible to custom-tailor promotional materials and marketing communications to each individual. [Source: Encyclopedia of New Venture Management; Target Markets]

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https://concepts.sagepub.com/social-science/concept/target_markets

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