Concept information
Preferred term
targeting and tailoring
Definition
- Information and communication are important and powerful tools for helping enhance population health. Generally speaking, health information that is carefully designed for a specific group or individual is more effective in capturing attention and motivating changes in health-related attitudes and behaviors than information designed for a generalized audience or with no particular audience in mind. [Source: Encyclopedia of Epidemiology; Targeting and Tailoring]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/targeting_and_tailoring
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