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... > social science subjects > communication and media studies > communication studies > political communications > political communication theory > uses and gratifications approach
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > political communication theory > uses and gratifications approach
... > social science subjects > library and information science > information science > publishing > journalism > political communications > political communication theory > uses and gratifications approach
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > political communication theory > uses and gratifications approach
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > political communication theory > uses and gratifications approach
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > political communication theory > uses and gratifications approach
... > social science subjects > politics and international relations > political science > political communications > political communication theory > uses and gratifications approach

Preferred term

uses and gratifications approach  

Definition

  • This topic presents some difficulties, in that there is no clear or agreed definition to be offered. In general terms, the uses and gratifications approach refers to a media research orientation, in which priority is given to the perspective of the receiving audience, with particular reference to self-perceived motives or reasons for using (attending to) mass media and the satisfactions (or gratifications) they believe that media (both the process of use and the particular content) provide. [Source: Encyclopedia of Political Communication; Uses and Gratifications Approach]

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https://concepts.sagepub.com/social-science/concept/uses_and_gratifications_approach

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