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... > social science subjects > communication and media studies > communication studies > communication theory > paradigms, traditions, and schools > variable analytic tradition
... > social science subjects > communication and media studies > communication studies > communication theory > theory, metatheory, methodology, and inquiry > variable analytic tradition

Preferred term

variable analytic tradition  

Definition

  • In the simplest sense, a variable analytic approach to research means that researchers build scientific explanations by considering the effects of a variable or set of variables on another variable or variables. One application of this approach is the simple scientific experiment in which the researcher manipulates one variable known as the independent variable to observe the effect on another variable called the dependent variable. [Source: Encyclopedia of Communication Theory; Variable Analytic Tradition]

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https://concepts.sagepub.com/social-science/concept/variable_analytic_tradition

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