Concept information
Preferred term
Akio Morita
Definition
- Cofounder of Sony Former Japanese Prime Minister Keizo Obuchi once described Akio Morita, one of the most influential marketing and management personalities of the modern era, as “an engine that pulled the Japanese economy” (“The Father of Sony”1999). Morita was a cofounder of Sony Corporation, a leading producer of consumer electronics and media entertainment. [Source: Encyclopedia of Leadership; Morita, Akio (1921–1999)]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/Akio_Morita
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