Concept information
Preferred term
Arnold Schwarzenegger
Definition
- Arnold Schwarzenegger successfully transformed himself from an internationally acclaimed bodybuilder into an internationally recognized action-movie hero and then in 2003 into the governor of California. His ability to use the muscle man image in crafting political images garnered him respect, particularly when the transference proved successful, but also criticism, when the movie star persona acted as a shield to challenges about his life and public policies. [Source: Encyclopedia of Political Communication; Schwarzenegger, Arnold (1947–)]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/Arnold_Schwarzenegger
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