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social science subjects > business and management > strategic management > BCG Growth-Share Matrix
... > social science subjects > business and management > organization studies > organization studies encyc > approaches to management theory > strategic management > BCG Growth-Share Matrix
social science subjects > business and management > management settings > strategic management > BCG Growth-Share Matrix
... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurship financing and economic development > strategy (organizational) > strategic management > BCG Growth-Share Matrix
... > social science subjects > health and social care > health care management > strategy (organizational) > strategic management > BCG Growth-Share Matrix
... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurship financing and economic development > strategy (organizational) > BCG Growth-Share Matrix
social science subjects > health and social care > health care management > strategy (organizational) > BCG Growth-Share Matrix

Preferred term

BCG Growth-Share Matrix  

Definition

  • BCG Portfolio Analysis takes its name from its corporate developer, the Boston Consulting Group. The BCG is a two-dimensional portfolio-matrix model with business growth rate on the vertical axis and relative competitiveness (the company's market share divided by its largest com-petitor's market share) on the horizontal axis. [Source: Encyclopedia of Health Care Management; BCG Portfolio Analysis]

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https://concepts.sagepub.com/social-science/concept/BCG_Growth-Share_Matrix

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