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social science subjects > business and management > strategic management > political environments > BERI
... > social science subjects > business and management > organization studies > organization studies encyc > approaches to management theory > strategic management > political environments > BERI
... > social science subjects > business and management > management settings > strategic management > political environments > BERI
... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurship financing and economic development > strategy (organizational) > strategic management > political environments > BERI
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Preferred term

BERI  

Definition

  • International market entry always warrants a careful assessment of the risk associated with foreign target countries. In evaluating and selecting foreign markets, companies may choose to follow a highly customized country-by-country approach or to work with established country-comparisons. [Source: Encyclopedia of Business in Today's World; BERI]

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https://concepts.sagepub.com/social-science/concept/BERI

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