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Bandai  

Definition

  • Bandai is a pioneering Japanese company in toy and brand development and deployment. Best known throughout the world for its Power Rangers, Tamagotchi, and Gundam properties, Bandai has been active in almost every aspect of children's toys and play, from producing model kits to running amusement parks. [Source: Encyclopedia of Play in Today's Society; Bandai]

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https://concepts.sagepub.com/social-science/concept/Bandai

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