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... > social science subjects > business and management > marketing (business) > consumer culture > consumer culture and the media > Bollywood

Preferred term

Bollywood  

Definition

  • Bollywood refers to Hindi-language cinema produced by the film industry in Mumbai, India. Although it encompasses a variety of genres, it is characterized by a distinctive narrative and visual aesthetic style influenced by traditional inputs, such as Hindu, Roman, and Greek mythology; classical Indian, folk, and nineteenth-century Parisian theater; as well as more contemporary influences, such as Hollywood and music television. [Source: Encyclopedia of Consumer Culture; Bollywood]

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https://concepts.sagepub.com/social-science/concept/Bollywood

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