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... > social science subjects > communication and media studies > media studies > new media > key people in new media > Donna Hoffman

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Donna Hoffman  

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  • 19??– E-Commerce Researcher and Analyst Donna Hoffman is a psychologist and management professor at Vanderbilt University's Owen Graduate School of Management. A leading authority on e-commerce and a pioneer in Web research, Hoffman has been hailed by Newsweek as one of the 50 “people who matter most on the Internet.” After receiving a Ph.D. in quantitative psychology at the University of North Carolina-Chapel Hill, Hoffman made important contributions to psychometric research methods for modeling customer perception. [Source: Encyclopedia of New Media; Hoffman, Donna]

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https://concepts.sagepub.com/social-science/concept/Donna_Hoffman

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