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... > social science subjects > communication and media studies > media studies > new media > business of new media > Jakob Nielsen
... > social science subjects > communication and media studies > media studies > new media > key people in new media > Jakob Nielsen

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Jakob Nielsen  

Definition

  • 1957– Web Usability Guru Jakob Nielsen is a computer-interface engineer, an author, and a researcher in human-computer interaction, and is the best-known expert on Web-site usability. Usability is determined by “how well a Web site allows its users to navigate and transact business efficiently, and with a minimum of swearing, scowling and confusion,” as he once told BusinessWeek magazine. [Source: Encyclopedia of New Media; Nielsen, Jakob]

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https://concepts.sagepub.com/social-science/concept/Jakob_Nielsen

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