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... > social science subjects > communication and media studies > communication studies > communication theory > cultural orientations > Japanese kuuki theory
... > social science subjects > communication and media studies > communication studies > communication theory > non-western orientations > Japanese kuuki theory

Preferred term

Japanese kuuki theory  

Definition

  • Kuuki, the Japanese linguistic equivalent of air, refers to the atmosphere of a situation to which all those involved are expected to pay respect. At the heart of the kuuki process is some kind of mechanism that aggravates a situation in a way that those involved in the issue are compelled to comply with the position put forth. [Source: Encyclopedia of Communication Theory; Japanese Kuuki Theory]

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https://concepts.sagepub.com/social-science/concept/Japanese_kuuki_theory

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