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... > social science subjects > counseling and psychotherapy > psychotherapy > cognitive behavioral therapy > key people in cognitive behavioral therapy > John Broadus Watson
... > social science subjects > psychology > applied psychology > clinical psychology > psychotherapy > cognitive behavioral therapy > key people in cognitive behavioral therapy > John Broadus Watson
... > social science subjects > counseling and psychotherapy > counseling programs > substance abuse treatment > treatment theories, research, techniques, strategies, and effectiveness > psychotherapy > cognitive behavioral therapy > key people in cognitive behavioral therapy > John Broadus Watson

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John Broadus Watson  

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  • Professor of Psychology at Johns Hopkins University and founder of behaviourism. Watson argued that human behaviour could be studied as objectively as animal behaviour, and that in particular, as Pavlov had shown with dogs, that human beings could be conditioned to respond to stimuli (behaviour modification). [Source: The Sage Dictionary of Health and Society; Watson, John Broadus (1878–1956)]

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https://concepts.sagepub.com/social-science/concept/John_Broadus_Watson

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