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... > social science subjects > communication and media studies > media studies > media and society > gender in the media > key people in gender and the media > John Fiske

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John Fiske  

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  • John Fiske (1939–) is a cultural theorist best known for his advancement of television studies, critical analysis of popular culture, and cross-cultural investigations of the production of meaning and the creation of publics. With books such as Reading Television (coauthored with John Hartley), Fiske became established as one of the most influential media scholars of the late 20th century. [Source: Encyclopedia of Gender in Media; Fiske, John]

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https://concepts.sagepub.com/social-science/concept/John_Fiske

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