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Joseph Klapper  

Definition

  • Joseph T. Klapper is widely known for his influential work in media effects as well as his long career in private broadcasting with CBS. After returning from World War II, Klapper was a doctoral candidate in English at Columbia University when he met and interacted with Paul Lazarsfeld. Lazarsfeld convinced him to switch his major. [Source: Encyclopedia of Political Communication; Klapper, Joseph (1917–1984)]

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https://concepts.sagepub.com/social-science/concept/Joseph_Klapper

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