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... > social science subjects > communication and media studies > communication studies > political communications > education and nonprofit organizations > Survey Research Center
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > education and nonprofit organizations > Survey Research Center
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... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > education and nonprofit organizations > Survey Research Center
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Preferred term

Survey Research Center  

Definition

  • The Survey Research Center (SRC) was established in 1946 and is affiliated with the Institute for Social Research (ISR) at the University of Michigan in Ann Arbor, Michigan. Rensis Likert, the inventor of the Likert scale, was the first director of SRC, which has been a pioneer in political behavior research since its foundation. [Source: Encyclopedia of Political Communication; Survey Research Center]

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https://concepts.sagepub.com/social-science/concept/Survey_Research_Center

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