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... > social science subjects > communication and media studies > communication studies > political communications > books, films, journals, television > The Responsive Chord (book)
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > books, films, journals, television > The Responsive Chord (book)
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... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > books, films, journals, television > The Responsive Chord (book)
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The Responsive Chord (book)  

Definition

  • This classic book in the mass communication literature has been widely cited by both scholars and practitioners because it uses a communication principle called resonance to outline both a theoretical and a practical approach to creating electronic media messages. The author contends “presearch” is critical to creating a persuasive radio or television message that will “use the audience as a workforce” by evoking a response from each listener's or viewer's personal experiences and background. [Source: Encyclopedia of Political Communication; Responsive Chord, the]

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https://concepts.sagepub.com/social-science/concept/The_Responsive_Chord_(book)

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