Concept information
Preferred term
The Selling of the President 1968
Definition
- The Selling of the President 1968, written by Joe McGinniss, is widely considered to be the first book of its kind. Joe McGinniss essentially infiltrated the Nixon campaign and, in his book, told America what was really happening behind closed doors in political campaigning. [Source: Encyclopedia of Political Communication; Selling of the President 1968, the]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/The_Selling_of_the_President_1968
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