Concept information
Preferred term
Tony Schwartz
Definition
- According to Tony Schwartz, political campaigns are won or lost in the living room with the help of the media. Long gone are the days of baby kissing and mingling with the constituents. [Source: Encyclopedia of Political Communication; Schwartz, Tony (1923–)]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/Tony_Schwartz
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