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Wilbur Schramm  

Definition

  • Wilbur Schramm founded communication study at the University of Iowa (1943), the University of Illinois (1947), and Stanford University (1955). He established communication research institutes at these universities and launched doctoral programs in communication studies. [Source: Encyclopedia of Political Communication; Schramm, Wilbur (1907–1987)]

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https://concepts.sagepub.com/social-science/concept/Wilbur_Schramm

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