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... > social science subjects > communication and media studies > communication studies > science and technology communication > audiences, opinions, and effects > active audiences and science

Preferred term

active audiences and science  

Definition

  • Active audience is a term referring to a group of people who are knowledgeable about a certain public issue, highly involved with it, and furthermore, willing to act upon it. An audience is usually considered as an unorganized aggregate of people or a loose form of mass public in a society, not necessarily associated with a particular issue. [Source: Encyclopedia of Science and Technology Communication; Active Audiences and Science]

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https://concepts.sagepub.com/social-science/concept/active_audiences_and_science

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