Concept information
Preferred term
adopter categories
Definition
- a classification of consumers based on how early or late an individual accepts a new product, service, or idea relative to other adopters; based on the time it takes an individual to make the initial purchase of a new product, the classification scheme includes innovators, early adopter, early majority, late majority, and laggards. [Source: Dictionary of Marketing Communications; Adopter Categories]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/adopter_categories
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