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Sage Social Science Thesaurus

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... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising
social science subjects > business and management > marketing (business) > marketing > advertising
social science subjects > business and management > marketing (business) > marketing communication > advertising

Preferred term

advertising  

Definition

  • Advertising is traditionally seen as any paid form of nonpersonal presentation and promotion of ideas, goods, or services through mass media such as newspapers, magazines, television, or radio by an identified sponsor. There are many conceptual theories of advertising, but as yet none have emerged to unify practitioners, users, and academics. [Source: Encyclopedia of Sports Management and Marketing; Advertising]

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https://concepts.sagepub.com/social-science/concept/advertising

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