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aestheticization of everyday life  

Definition

  • The aestheticization of everyday life refers to the growing significance of aesthetic perception in processes of consumption and consuming. It points to the observations that increasingly more aspects of everyday activity are subject to the principles of aesthetics (the appreciation of beauty and art) and that even the most mundane forms of consumption can be expressive and playful. [Source: Encyclopedia of Consumer Culture; Aestheticization of Everyday Life]

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https://concepts.sagepub.com/social-science/concept/aestheticization_of_everyday_life

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