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Preferred term

alpha mom  

Definition

  • Originally coined by graphic designer Constance Van Flandern for the launch of a cable TV program The Mommy Channel in 2004, the expression alpha mom describes educated and well-off mothers who aim to reach excellence in motherhood. They believe that motherhood does not come naturally, so excellence in motherhood cannot be achieved simply by trusting their instinct. [Source: Encyclopedia of Motherhood; Alpha Mom]

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URI

https://concepts.sagepub.com/social-science/concept/alpha_mom

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