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... > social science subjects > criminology and criminal justice > criminology > deviance > drugs and society > drug policy > anti-drug media campaigns
... > social science subjects > sociology > social problems > deviance > drugs and society > drug policy > anti-drug media campaigns
... > social science subjects > sociology > social problems > drugs and society > drug policy > anti-drug media campaigns

Preferred term

anti-drug media campaigns  

Definition

  • From the 1930s movie Reefer Madness to the 1980s “Just Say No” and “Cocaine: The Big Lie” campaigns to, most recently, the large-scale U.S. National Anti-Drug Youth Media Campaign, scholars, advocates, and critics have long pointed to examples of mass media content intended to curb adolescent drug use. These efforts stem in part from periods of intolerance for drug use that have existed in many Western societies and that have been fueled by more recent scientific data showing the harmful consequences of illicit drug use. [Source: Encyclopedia of Children, Adolescents, and the Media; Anti-Drug Media Campaigns]

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https://concepts.sagepub.com/social-science/concept/anti-drug_media_campaigns

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