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... > social science subjects > communication and media studies > communication studies > science and technology communication > audiences, opinions, and effects > attentive public

Preferred term

attentive public  

Definition

  • The term attentive public refers to a group of individuals within a society who have a high level of interest in a subject or issue and who believe that they are reasonably well informed about that subject. The term is a part of a broader conceptualization of issue specialization first advanced by Gabriel Almond in 1950 in regard to public awareness and involvement in foreign policy issues. [Source: Encyclopedia of Science and Technology Communication; Attentive Public]

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https://concepts.sagepub.com/social-science/concept/attentive_public

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